1950′s Aerial Firefighting and Smokey Bear - #Throwback Thursday
A look at aerial firefighting 60+ years ago:
However, As per the background poster:
If you really feel the need to sing along to Smokey Bear we are happy to oblige:
But while in the song it is Smokey THE Bear (to scan better), the Smokey Bear Act of 1952 (16 U.S.C. 580 (p-2); 18 U.S.C. 711) is a federal law to protect Smokey Bear.
We couldn’t make this up…!
Seriously though Smokey Bear is the longest running public service advertising campaign in US Ad Council history:
For more on carefully crafting safety messages see our article: Mastering the Message: Transform Your Safety Communication
Plus more on the conversion of the latest fire-fighting aircraft: BAe 146 & Avro RJ85 Fire Bombers
UPDATE 30 August 2016: As the US National Parks turn 100 Vintage films show risky (and hilarious) behaviour in US national parks