1950′s Aerial Firefighting and Smokey Bear – #Throwback Thursday

1950′s Aerial Firefighting and Smokey Bear - #Throwback Thursday :)

A look at aerial firefighting 60+ years ago:

However, As per the background poster:

If you really feel the need to sing along to Smokey Bear we are happy to oblige:

But while in the song it is Smokey THE Bear (to scan better), the Smokey Bear Act of 1952 (16 U.S.C. 580 (p-2); 18 U.S.C. 711) is a federal law to protect Smokey Bear.

We couldn’t make this up…!

Seriously though Smokey Bear is the longest running public service advertising campaign in US Ad Council history:

For more on carefully crafting safety messages see our article: Mastering the Message: Transform Your Safety Communication

Plus more on the conversion of the latest fire-fighting aircraft: BAe 146 & Avro RJ85 Fire Bombers

UPDATE 30 August 2016: As the US National Parks turn 100 Vintage films show risky (and hilarious) behaviour in US national parks